Every Question I Get, Answered Honestly

I help indie authors get their books found on Amazon and beyond. My core work is Amazon discoverability — optimising categories, keywords, and metadata so readers can actually find your book. I also handle launch strategy, PR outreach, content feedback, and distribution planning depending on the engagement.

Most book marketing focuses on the visible layer — social media, email lists, ads. I focus on the invisible layer first: the metadata, categories, and keywords that determine whether readers can find your book at all. Without that foundation, everything else is less effective. I'm also fully async — no calls required — and I only take 1–3 clients per month so every engagement gets my direct attention.

No. I'm an independent practitioner with a small trusted team who supports larger projects. When you work with me, you work with me — not a project manager or a junior staffer.

Over 10 years working with indie authors across every major genre. I've seen the Amazon platform evolve through many algorithm changes, category restructures, and market shifts.

Scotland, UK. But because everything I do is asynchronous, I work with authors worldwide. Time zones don't matter when you don't do calls.

No. Everything is handled asynchronously via email and shared documents. You'll never need to schedule a call, sit through a pitch, or adjust your schedule for a meeting. If you want a call at any point, we can arrange one — but it's never required.

Standalone audits take 5–7 business days from receipt of your intake form. Larger engagements have their own timelines depending on scope.

Everything is delivered as PDF and DOCX. Research data comes in editable spreadsheets. Full project asset packages come as ZIP files. Everything is yours to keep.

KDP has secure sub-account permissions that allow you to grant me limited access without sharing your password. I walk you through the setup. Access can be revoked at any time.

Depends on the engagement. Audits: one delivery, then Q&A. Launch engagements: weekly updates during the launch window. Full-service: monthly reports plus updates as needed. I respond to emails within 2 business days.

No — and I'm suspicious of anyone who does. I don't promise sales, reviews, or bestseller rankings. I promise strategy grounded in a decade of experience. If your Amazon data is set up correctly, sales become possible. But nobody honest can guarantee outcomes.

Because sales depend on many things I can't control — the quality of your book, current market conditions, reader appetite for your genre, timing, luck. What I can control is whether your book is properly positioned to be discovered. That's the leverage point. What happens after depends on the book itself.

Category changes can show impact within 1–2 weeks. Keyword changes typically take 30–60 days to fully reflect. Launch strategies compound over months. Anyone promising overnight results doesn't understand how Amazon actually works.

I'll tell you honestly. If your book has issues that no amount of metadata work can fix — weak writing, poor editing, AI-generated content that reads poorly — I'll let you know upfront. Discoverability makes findable books more visible. It doesn't rescue unfixable ones.

Depends on the pattern. A few 1-star reviews among many is normal. A pile of 1-star reviews all mentioning the same issues (poor editing, AI-generated feel, misleading blurb) suggests the book itself needs work before marketing can help. I'll assess honestly during the audit.

Yes. Debut authors often benefit the most from getting discoverability right from day one, before any bad habits or wrong choices get baked in.

Absolutely. Many of my clients are established indies who've been publishing for years but never had the technical layer done properly. There's almost always leverage available in optimising a backlist.

I don't work with unpolished AI-generated books that read badly. Marketing can't fix content problems. If AI was used as a drafting tool but the book is heavily revised and reads well, that's a different conversation.

Then I'm probably not the right person. Covers matter, but they're one variable of many. Authors who overinvest in covers while ignoring metadata typically get poor results. If you're ready to think about your book as a whole system, I can help.

What you actually need is exposure and visibility — those are what create the conditions for sales. If your Amazon data is correct and your book is genuinely good, sales follow. But sales are the outcome, not the strategy. I focus on the strategy.

Packages range from $1,000 to $20,000 depending on scope. Tier 1 (Audit) starts at $1,000. Tier 2 (Discoverability + Launch) starts at $5,000. Tier 3 (Full-Service Growth) starts at $20,000 with 6-month engagements. Custom scopes available.

Yes, larger engagements can be split across the project timeline. We'll discuss what makes sense for your budget and scope during the enquiry stage.

The audit is non-refundable once delivered — but you'll know the scope before committing. Ongoing work is pro-rated based on completed deliverables. Full details in the Refund Policy.

The initial enquiry conversation is free. I'll look at your book's public listing and give you a sense of what's needed. The full paid audit (Tier 1) is the comprehensive analysis with written report and recommendations.

No. I do not use Facebook for this business. I do not have a Facebook page or profile representing Francesca Finch or this work. If anyone contacts you on Facebook claiming to be me or represent my services, it is not me. Verify through this website or my direct email always.

Only two channels are legitimate: this website ( hello@francescafinch.com) and my X (Twitter) account. Anything else is not me. If in doubt, email me directly to verify.

Your data is handled per GDPR standards. I don't share client information, don't publish case studies without permission, and don't sell your data to anyone. See the Privacy Policy for details.

Yes, for clients who require them. Client confidentiality is standard practice regardless.