Why Genre Matters
There Is No Universal Book Marketing
Cozy mystery readers browse differently than epic fantasy readers. Romance readers search using tropes. Sci fi readers search using sub genres. Children book buyers, who are parents, look for entirely different signals than adult fiction buyers.
Any book marketer who gives you the same advice regardless of genre is not paying attention to how the market actually works.
Every genre below is one I have worked in extensively. Every one has its own strategy playbook. Its own categories that convert. Its own keywords that work. Its own launch tactics that suit it. Its own reader behaviours that shape everything from cover design to blurb structure to pricing strategy.
If your genre is not listed, ask. I have almost certainly worked in it.
