Full Service Book Marketing, Led by Discoverability

Getting a book found is where I started, and it is still the foundation of everything I do. But a book that is easy to find still needs a strong launch, compelling packaging, and a plan to reach readers beyond Amazon. Here is how all the pieces fit together, and how I can help with as much or as little as you actually need.

Five Services, One Focused Approach

Every service builds on the foundation of discoverability. You can start with one, or combine several depending on your goals and budget.

Deep dive into Amazon discoverability analytics
01, Core Service

Discoverability And Amazon Strategy

This is the foundation. If your book cannot be found by readers who are actively searching for something like it, nothing else you do in marketing will work as well as it should. This is where I started ten years ago, and it is still where every engagement begins.

The Problem Most Authors Do Not See

Most indie books are set up with the wrong categories, weak or missing keywords, and metadata that does not match how readers actually search. The result is invisible books. Your book might be exactly what a reader is looking for, but if your metadata is not speaking their language, Amazon has no way to connect the two of you.

Amazon has more than sixty million products competing for attention. If your book is not structured to compete, it disappears into the noise. Not because it is bad. Because the system cannot see it clearly.

What I Actually Do

I audit and rebuild your Amazon presence from the ground up. Every category, every keyword, every backend metadata field, your A Plus Content, your ad strategy. Everything is set up to work together as a system. Everything is grounded in real research about how readers in your specific genre actually browse and search.

Nothing gets left on default settings. Nothing gets copied from another author playbook. Every choice is deliberate, tested, and made with your specific book in mind.

How I Actually Do It

I combine keyword research tools like Publisher Rocket and KDSPY with manual competitor analysis, Amazon own search suggestion data, and a decade of pattern recognition. I look at what is ranking, why it is ranking, and what gaps exist that your book can fill.

No guesswork. No let us try this and see what happens. Every recommendation has data behind it and reasoning I can explain to you in plain English.

What You Actually Get

A book that is positioned to be found by the exact readers most likely to buy it. Better category rankings. Better keyword visibility. Ads that convert because they are pointing to a listing that actually works. A foundation that makes every other marketing effort you do more effective.

You also get all the strategy documents, keyword lists, and research files delivered as PDF, DOCX, and editable spreadsheets. Everything is yours to keep forever, whether we work together on ongoing projects or not.

What Is Included In This Service

Every discoverability engagement includes these core deliverables, tailored to your specific book and genre.

Full Metadata Audit

Every backend field on your KDP listing reviewed, documented, and rebuilt where needed.

Category Research And Selection

Complete BISAC and Amazon category mapping with placement requests submitted on your behalf.

Backend Keyword Strategy

All seven keyword slots researched, tested, and optimised based on real search data from your genre.

Amazon Ads Setup And Strategy

Sponsored Products, Sponsored Brand, and Sponsored Display campaigns built from scratch.

A Plus Content Creation

Full A Plus Content module design and copy, either implemented for you or provided for your designer.

Competitor Deep Dive Analysis

Top twenty competing books analysed for patterns, positioning, and opportunities.

Series Page Optimization

If you have a series, your series page gets rebuilt for maximum read through and discovery.

Author Central Setup

Your Amazon Author Central profile optimised across all regional Amazon stores.

Kindle Countdown Deal Strategy

Promotional pricing strategy timed for maximum algorithmic benefit and sales velocity.

Read Through Rate Analysis

For series authors, deep analysis of where readers drop off and how to fix it.

Ongoing Category Monitoring

Categories get reassessed regularly because Amazon rankings shift and opportunities change.

Written Report And Documentation

Everything documented in PDF, DOCX, and editable spreadsheets you keep forever.

Book launch planning calendar and timeline
02, Launch And Promotion

Launch And Promotion

Your launch window is when Amazon algorithm is paying the most attention. A strong, coordinated launch can set the trajectory for months or even years of sales. A weak launch buries a book that might otherwise have thrived.

The Problem With How Most Launches Happen

Most indie authors publish their book and then start thinking about marketing. By the time they get organised, the critical launch window has already passed. Amazon algorithm has moved on. The book is buried in the new release stream and starting from behind.

Or worse, authors front load hype without a real strategy. They get a spike of sales in week one from friends and family, then watch everything collapse a week later when the initial buzz fades and there is nothing sustainable behind it.

What A Proper Launch Actually Looks Like

I build a launch timeline that coordinates pre orders, ARC distribution, promo site submissions, ad ramp up, and release day strategy to maximise your opening momentum and keep it going past week one.

Every launch is planned backward from release day, typically starting eight to twelve weeks before publication. Clear tasks. Clear dates. Clear owners for every piece of the puzzle. Nothing gets forgotten because everything is documented and scheduled.

How Launch Coordination Actually Works

I coordinate ARC teams for early review generation. I book promo sites like BookBub Featured Deals, Freebooksy, Bargain Booksy, ENT, Robin Reads, and dozens of others based on your genre and budget. I structure pre order strategy for maximum benefit.

Amazon Ads get set up before launch and ramped up on release day for maximum algorithmic signal. Newsletter swaps get arranged. Cross promotion opportunities get identified. Everything is timed to build compounding momentum through your first thirty to sixty days.

What You Get From A Proper Launch

A launch that does not feel chaotic. Reviews on release day. Sales velocity in week one that helps Amazon algorithm recognise your book as worth promoting. A plan for what happens in weeks two, three, and four, not just release day and hope.

Most importantly, you get a launch you can actually execute without losing your mind. Everything is broken down into small tasks. Everything has a deadline. You always know what needs to happen next.

What Is Included In Launch Services

Full launch coordination from pre publication through the critical first sixty days.

Custom Launch Timeline

8 to 12 week launch plan built specifically around your book, genre, and goals.

ARC Strategy And Coordination

Advance Reader Copy strategy, team building, and distribution management.

Pre Order Setup And Optimization

Strategic pre order pricing, positioning, and duration for maximum benefit.

Promo Site Bookings

BookBub, Freebooksy, ENT, Robin Reads, and 20 plus other promotional sites researched and booked.

Release Day Coordination

Complete release day checklist and coordination so nothing gets forgotten in the chaos.

Review Acquisition Strategy

Post launch strategy for continuing to generate honest, verified reviews.

Newsletter Swap Coordination

Cross promotion arrangements with other authors in your genre.

Weekly Performance Reports

Regular reporting on sales, rankings, ad performance, and next steps.

Book cover mockups and blurb writing materials
03, Content And Visibility

Content And Visibility

Once readers find your book, it needs to convert them. Your cover, blurb, and author presence all play a role in turning a click into a sale, and then turning that sale into a fan who buys your next book too.

Where Great Metadata Still Loses Sales

A book can have perfect metadata and still lose sales if the cover does not fit genre expectations, the blurb does not hook, or there is no author platform to build trust with readers browsing your listing.

This is where a lot of authors overinvest badly. They spend thousands on a beautiful cover that signals the wrong genre entirely. They write a blurb that describes the book instead of selling it. They build elaborate email systems they cannot maintain.

How I Approach Content Work

I provide honest feedback on your cover. Does it match genre conventions? Does it read at thumbnail size? Does it promise the right kind of book? I write or refine your blurb using proven conversion frameworks that work specifically in your genre.

I help you set up the author presence that supports long term visibility without becoming a full time job. Website, email, social. The minimum viable setup that produces real results, not a bloated system you will abandon in three months.

The Actual Craft Behind This Work

Cover feedback is grounded in analysis of top performing books in your specific sub genre. Blurbs are structured using hook, conflict, and stakes frameworks proven to convert. Website and email guidance is deliberately practical, focused on what actually moves the needle.

Everything gets tested against real reader behaviour in your genre. Romance blurbs read differently than thriller blurbs, which read differently than literary blurbs. Your content strategy reflects your genre reality.

What You Walk Away With

A professional, genre appropriate package that converts interest into actual purchases. A blurb that reads like the book of your reader dreams. Clear guidance on what author platform pieces you actually need, and explicit permission to ignore the ones you do not.

Every piece of content, whether it is a blurb, cover feedback report, or website structure guide, comes delivered as editable DOCX and PDF files. Everything is yours to keep and reuse.

Content Services Included

Everything that turns browsers into buyers and readers into fans.

Cover Feedback And Positioning

Genre fit analysis, thumbnail testing, and honest feedback on what is working or not.

Blurb Writing Or Optimization

Full blurb rewrite or refinement using conversion frameworks proven in your genre.

Book Description Editorial Review

Line by line editorial polish of your Amazon description for maximum impact.

Author Website Structure

What pages you actually need, what content belongs on them, what to skip entirely.

Email List Strategy

Setup guidance, welcome sequence structure, and ongoing content strategy that fits your life.

Newsletter Template Creation

Ready to use newsletter templates you can populate quickly for regular reader engagement.

Social Media Direction

Which platforms actually matter for your genre, what to post, what to skip completely.

Back Matter Optimization

End of book content designed to drive read through, reviews, and newsletter sign ups.

Podcast microphone and press coverage documents
04, PR And Outreach

PR And Outreach

Getting your book in front of readers who are not searching on Amazon. Through press, podcasts, bloggers, and influencers who reach your target readership on their own trusted platforms and channels.

Why Most Author Pitches Get Ignored

Amazon is not the only place readers discover books. Podcasts, blogs, press coverage, and social influencers all drive book discovery. But pitching press, podcasts, and bloggers requires knowing who to contact, how to pitch them, what makes a story worth covering, and how to actually get a response.

Most authors send generic pitches to random lists and get zero responses. They give up thinking PR does not work. In reality, their pitches never even got opened, or they got opened and immediately deleted because the pitch showed no understanding of the outlet.

How Real Outreach Actually Works

I research relevant outlets in your genre. The podcasts your readers listen to. The bloggers they trust. The journalists who cover books like yours. Every outreach campaign starts with research, not spray and pray.

Pitches get crafted individually and tied to specific hooks. Follow ups are systematic without being annoying. Nothing gets sent to a generic mailing list. The result is coverage that actually drives awareness and sales instead of an inbox full of silence.

The Research Behind Every Pitch

Every outreach campaign starts with deep research. Who covers books like yours. What their audience looks like. What they have published recently. What hooks would actually make your book interesting to their audience specifically.

Pitches get personalised, tied to specific hooks that matter to that outlet. Follow ups happen at appropriate intervals without becoming pestering. Coverage tracking captures what worked so we can learn and improve over time.

The Coverage You Actually Want

Coverage in outlets your readers actually consume. Podcast guest appearances that put you in front of engaged audiences. Blog features and reviews that build lasting SEO value. Media kit assets you can use for years across all your marketing.

Real relationships with people who might cover your next book too. This is not one shot outreach. Done properly, PR builds compound value across your entire author career.

PR And Outreach Services

Everything you need to reach readers beyond the Amazon algorithm.

Press Release Writing

Professional press releases written to actually get opened and covered.

Podcast Guest Pitching

Targeted pitching to podcasts your specific readers actually listen to.

Book Blogger Outreach

Research and outreach to reviewers, bloggers, and content creators in your genre.

Bookstagram And BookTok Outreach

Influencer identification and outreach in the visual and video book communities.

Media Kit Creation

Professional press kit with everything journalists and podcasters need in one place.

Author Bio And Press Photo Guidance

Professional bio writing and press photo direction for maximum media appeal.

Interview Preparation

Talking points, story angles, and interview prep documents for podcast appearances.

Coverage Tracking And Reporting

Full tracking of all outreach, responses, and secured coverage in shared spreadsheets.

Multiple book formats and distribution platforms
05, Sales And Distribution

Sales And Distribution

Amazon is not the only game in town. A wider distribution strategy opens up new revenue streams and reduces platform dependency, a critical consideration in a landscape where one algorithm change can wipe out your income overnight.

The Amazon Dependency Problem

Many indie authors are KDP exclusive by default rather than by strategy. They are missing readers on other platforms, in libraries, and in audio. They do not have systems to capture direct sales. When Amazon changes something, they have no backup and no leverage.

This is not about being anti Amazon. Amazon is still going to be your biggest revenue source in most cases. But building your entire business on one platform where you have zero control is risky, and many authors do it without realising the risk they are taking.

The Wide Versus Exclusive Decision

I evaluate whether going wide actually makes sense for your book, your genre, and your business goals. Not every author should go wide. For some genres and business models, KDP Select is genuinely the better choice. The decision should be based on your actual data, not fear or fashion.

If wide makes sense, I set up distribution through IngramSpark, Draft2Digital, Findaway Voices, library platforms, and other channels appropriate for your book. If it does not, I tell you honestly and we focus resources where they actually matter.

How Distribution Setup Actually Works

Every distribution decision is grounded in your specific genre, series structure, and business goals. Wide distribution can be brilliant for the right author. It can also be a distraction from focused KDP Select strategy for others.

Once we decide direction, I handle the technical setup on each platform. IngramSpark for print distribution. Draft2Digital or Smashwords for wide ebook. Findaway Voices for audio. Library distribution through OverDrive and Hoopla. Everything gets set up properly the first time.

Building A Resilient Author Business

A distribution strategy that fits your book and your business. Setup on the platforms that make sense for you specifically. A sales funnel that captures direct readers and builds long term customer value. Peace of mind that your business does not rest entirely on one platform algorithm.

You also get clear reporting across all platforms so you can see what is actually working. Multi platform sales data. Reader acquisition channels. Long term value tracking.

Distribution Services Included

Everything needed to build a resilient, multi channel author business.

Wide Versus Exclusive Strategy

Data driven assessment of whether going wide makes sense for your specific situation.

IngramSpark Setup

Full IngramSpark account setup and optimization for bookstore and library distribution.

Draft2Digital Or Smashwords

Wide ebook distribution setup through your preferred aggregator platform.

Library Distribution

OverDrive, Hoopla, and other library platform distribution setup.

Audiobook Strategy

ACX versus Findaway Voices assessment and setup for audiobook distribution.

Direct Sales Funnel

Payhip, Shopify, or Bookfunnel setup for direct to reader sales with better margins.

Multi Platform Pricing Strategy

Coordinated pricing across all platforms for maximum revenue and reader acquisition.

Sales Tracking Dashboard

Consolidated reporting across all platforms in one clear dashboard.

Choose Your Level Of Support

Every engagement starts with discoverability as the foundation. Choose how deep you want to go from there.

Important, Please Read Before Reviewing Packages

These packages are not for every author. The tiers below are designed for indie authors who want a complete transformation. A full rebuild of their discoverability, launch strategy, or entire marketing approach.

If you are an indie author on a modest budget, do not worry. I work with authors at all stages and price points. Once I see your book, review your current setup, and understand your specific problem, I will let you know exactly what you need and quote you a price that is fair, affordable, and realistic for indie authors.

Most authors do not need the full service packages. Many just need targeted help on one specific area, and that is often affordable, quick, and highly impactful. I have worked with authors on budgets of a few hundred dollars and authors investing tens of thousands. Both matter equally.

Reach out first. Let me look at your book. Then we will talk pricing that works for you.

Get A Free Look At Your Book
Discoverability audit report
Tier 1

Discoverability Audit

From $1,000 Full transformation package

A complete audit of your Amazon listing with actionable recommendations you can implement yourself, or hire me to implement.

  • Full metadata review
  • Category and keyword analysis
  • Comp title research
  • Blurb and cover assessment
  • Ad account review if applicable
  • Written report with priorities, PDF and DOCX
  • 30 day email support for questions
Timeline, 5 to 7 business days
Enquire
Full service growth strategy
Tier 3

Full Service Growth

From $20,000 Full transformation package

The complete package. Discoverability, launch, content, PR, and distribution strategy for serious indie authors ready to invest in long term growth.

  • Everything in Tiers 1 and 2
  • Blurb writing and optimization
  • Cover and content feedback
  • PR and media outreach campaign
  • Podcast pitching and guest booking
  • Wide distribution setup
  • Audiobook strategy
  • Direct sales funnel setup
  • Backlist optimization
  • Ongoing monitoring and adjustments
  • Monthly strategy reports
  • 6 month engagement minimum
Timeline, 6 to 12 months
Enquire

Custom Pricing For Every Indie Author

The tiers above are full transformation packages. Most indie authors do not need this level of investment. I offer custom, affordable solutions tailored to your specific situation and budget.

Send me your book, tell me your problem, and I will quote you a fair, indie friendly price for exactly what you need. No pressure. No upselling. Just honest pricing based on your actual situation and what will genuinely help.

Get Custom Pricing

Full Package Comparison

Feature Tier 1 Tier 2 Tier 3
Full Amazon AuditYesYesYes
Written Report, PDF and DOCXYesYesYes
Metadata ImplementationNoYesYes
Category and Keyword SetupNoYesYes
Launch TimelineNoYesYes
ARC StrategyNoYesYes
Amazon Ads ManagementNo60 daysOngoing
Blurb WritingNoNoYes
Cover FeedbackAssessmentAssessmentFull guidance
PR and Media OutreachNoNoYes
Wide Distribution SetupNoNoYes
Audiobook StrategyNoNoYes
Ongoing MonitoringNo90 days6 to 12 months
Support After Delivery30 days email90 daysFull engagement

Not Sure Where To Start?

Let me look at your book first. Then we can talk about what you actually need and what it costs. No obligation, no pressure.

Get Your Free Audit

Response within 2 business days. Always. No calls required.