Results

Real Results, Real Authors

I only share results with permission, using real data. No fabricated screenshots. No inflated numbers. No cherry picked metrics with missing context. When clients allow it, here is what the work actually looks like in practice.

Books stacked with real data and analytics
A Note On Honesty

Every Case Study Here Is Real

Every case study below is a real author I have worked with. The books are real. The links go to Amazon. The quotes are theirs, used with permission.

I do not publish before and after screenshots without written client approval. I do not inflate metrics for marketing purposes. If a number looks modest, it is because it is real. If a case study is short, it is because I am not padding it with fluff to look impressive.

This is what actual discoverability work looks like in the real world, with real authors, on real books.

Case Studies

Authors Who Said Yes To Sharing

Two authors have generously allowed me to share their stories in detail. Both are still working authors you can find and support on Amazon right now.

Game On Boys book cover by Kate Cullen
Children Fiction, Action And Adventure

Kate Cullen

Game On Boys, The PlayStation Play offs

Book 1 in the Game On Boys Series

Kate Cullen author photo
Kate Cullen Children Fiction Author
View Book On Amazon

The Situation When Kate Reached Out

Kate had built a genuinely fun children chapter book series aimed at reluctant readers, particularly boys aged 7 to 10. The book had heart. The book had voice. The book had exactly the humour and gaming references her target readers would love.

But the book was struggling to reach that exact audience on Amazon. Categories were set at launch and never revisited. Keywords were generic and did not reflect how parents actually search for chapter books. The listing was not optimised for how the target audience, both the parents buying and the kids reading, actually browsed Amazon.

What We Did Together

  • Rebuilt the entire category structure for both eBook and paperback editions from the ground up
  • Researched keywords specific to reluctant reader searches and parent buying behaviour patterns
  • Restructured metadata around the actual promise of the book, the humour, the adventure, the gaming themes kids recognise
  • Repositioned the book within its genre for stronger thumbnail appeal at browse size
  • Improved the series page for better read through to the next books in the series
  • Refined the blurb to hook parents while also appealing to the reading experience kids wanted

The Approach We Took

Children fiction has its own discoverability quirks that most marketers do not understand. Parents are the buyers, but kids are the readers. That means the metadata has to speak to both audiences at once without confusing either of them.

We focused on keywords parents actually use when searching, things like books for boys 8 to 10, chapter books reluctant readers, and gaming books for kids, alongside themes kids genuinely care about like video games, adventure, humour, and friendship. The result was a listing that worked for both audiences without compromising either.

"

Working with Francesca completely changed how I think about my book presence on Amazon. I used to focus on covers and social media. She showed me the invisible side of publishing that actually drives sales. Categories, keywords, backend metadata. Things I had no idea existed. My discoverability transformed.

Kate Cullen, Children Fiction Author
Forged in Space book cover by James David Victor
Science Fiction, Military Sci Fi

James David Victor

Forged In Space

Jack Forge, Fleet Marine, Book 1

James David Victor author photo
James David Victor Science Fiction Author
View Book On Amazon

The Situation When James Reached Out

James is a prolific science fiction author with a series that was performing but not reaching its full potential. As an experienced indie author, he understood the basics of Amazon publishing. He knew about keywords. He knew about categories. He was already running Amazon Ads.

But the technical Amazon layer was not fully optimised for his specific sub genre. Categories were not aligned with the specific sci fi sub genres his readers actually browsed. Keywords were not reflecting military sci fi search behaviour precisely enough. Amazon Ads were running but were not converting at the level they should have been for a book of this quality.

What We Did Together

  • Restructured categories to focus on military sci fi and space opera sub genres where his readers actually browse
  • Rebuilt keyword strategy around specific sub genre search patterns unique to military sci fi readers
  • Restructured Amazon Ads campaigns for improved conversion, both for keyword and product targeting
  • Optimised the series page for read through across all books in the series
  • Refined backend metadata to align precisely with reader expectations for military sci fi
  • Improved the A Plus Content for better on page conversion once readers landed on the listing

The Approach We Took

Sci fi has some of the most specific sub genre expectations in indie publishing. Military sci fi readers are looking for specific tropes, pacing, and themes. Space opera readers want different things entirely. Hard sci fi readers something else again. Cyberpunk, LitRPG, dystopian, first contact, they all have their own reader communities with their own conventions.

We identified exactly where James series belonged within this landscape, and made sure Amazon algorithm knew it too. The categories, keywords, and metadata all worked together to signal military sci fi to both readers browsing and to the algorithm serving recommendations.

"

Francesca is the real deal. As a sci fi author, I thought I understood Amazon. I did not. She restructured my categories, rebuilt my keywords, and set up ads that actually converted. She promises strategy, not miracles, and that honesty is exactly why her strategy works. My series has never had better visibility.

James David Victor, Science Fiction Author

More Case Studies Coming Soon

I add new case studies only with explicit written client permission. Every author here has approved every word about their book and their experience.

If you are a past or current client who would like your results featured here, please get in touch. Otherwise, this space will fill in over time as more authors give permission.

Handshake representing ethical business practices
A Note On Results

Why I Do Not Share Fabricated Numbers

You will see a lot of book marketers online publishing dramatic before and after screenshots with vague context. This author went from 5 sales to 500 in a month. With no genre. No book details. No verification. No indication of whether this was normal or an outlier.

I do not do that. Here is why.

01

Results Depend On The Book Itself

A great strategy cannot rescue a book with fundamental issues. And a modest strategy can produce huge results for the right book. Context matters more than raw numbers.

02

Genres Perform Differently

A success in cozy mystery looks very different from a success in literary fiction, which looks different from success in romance. Sharing numbers without genre context is misleading at best.

03

Clients Own Their Data

I do not publish results without written permission from every client. Most clients prefer privacy, and I respect that completely. Their business is not my marketing material.

04

Trust Is Built Through Honesty

Fake before and after screenshots might get more clicks. Real ones build long term trust. I would rather have you trust me than impress you with numbers you cannot verify.

The case studies you see here are the ones authors have explicitly allowed me to share. If you want to talk to a past client directly, I can arrange it with their permission.

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